ABOUT US

At The Vogue Store, we believe shopping should feel like an experience, not just a transaction. It’s about finding pieces that make you feel confident, inspired, and truly yourself.

Founded in 2000 by Amanda in Upper Hutt, The Vogue Store began as a small pre-loved clothing boutique called Still In Vogue. Over the years, we’ve grown, evolved, and embraced new collections, finally becoming the store you know today. While we’ve grown to Wellington and Raumati, Upper Hutt will always be where our story began

We’re proudly a family-owned business, with a mother and daughter buying team that handpicks every item you’ll see in store. Our goal is simple: to create a welcoming space where you can explore, discover, and fall in love with fashion at your own pace.

 

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Thoughtfully Curated Style

Every collection in our store is chosen with care. From everyday staples to statement pieces, our labels - including Loobie's Story, Curate, Among The Brave, Sills, Yarra Trail, and Minx Shoes offer style that feels effortless yet distinctive. Alongside clothing, you’ll find a carefully selected mix of footwear, accessories, homewares, and giftware. We aim to make every visit feel like a little treasure hunt, where each item has been chosen to bring a spark of joy.

 

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Visit Our Boutiques

Our stores are designed to feel inviting, inspiring, and easy to navigate. You can explore our collections at:

  • Upper Hutt – our original store and heart of the brand

  • Wellington – a curated city boutique

  • Raumati – coastal style meets relaxed sophistication

Every store is styled to showcase colour stories, mix-and-match outfits, and beautiful homewares. Our friendly team is always ready to offer advice, styling tips, or just a warm hello, making your visit as enjoyable as it is stylish.